Fourth Hospitality's trade simple offered the ideal technology partner for Orchid – fitting in perfectly with its ambitious business plan and company ethos.
The trade simple online trading platform automates the entire order, right through to the invoice process. This provides the user with increased control, speed and efficiency as well as increased visibility of purchasing compliance. It eliminates any time-consuming and unreliable manual processes and removes pricing inconsistencies.
As with all large businesses, Orchid's range of users created a particular issue in terms of technology. Each individual varied both in terms of job role (from pub managers to chefs and sous-chefs) as well as differing levels of computer literacy. trade simple's ability to present ordering in the style of online shopping meant that all users can only see what is available to buy, making the process easy to use, with little room for error. Integration with suppliers also enables alternative or substitute products to be sourced when required.
One of the biggest plus points for Orchid was the use of concept management through trade simple. This tool is particularly important in a large and varied estate, allowing Orchid to manage their individual sites and make sure that only products relating to the relevant part of the business are available for a specific unit to purchase.